Mar 30, 2021How to Maximize your ContentAre your news releases sent to the news media and nowhere else? Every piece of content has multiple uses, and you should be making good use of all of them. …Public Relations2 min readPublic Relations2 min read
Mar 25, 2021Member-onlyLeading by Example Reinforces Crisis CommunicationsThis week’s deadly rampage in Colorado reminded me of an active shooter threat at Houston Community College a few years ago and the response that was executed to keep the public informed. Before we proceed further, I want to express my heartfelt condolences to the people of Boulder. I cannot…Public Relations3 min readPublic Relations3 min read
Jan 27, 2021Member-onlyHow to Manage Social Media CommentsSocial media is a fun way to keep up with friends and family. It can be a powerful tool for advancing your brand and image and engaging with customers. It can also be a source of some severe headaches. The idea for this primer followed a recent discussion with a…Social Media4 min readSocial Media4 min read
Jan 13, 2021Member-onlyHow to take a stand without creating a PR crisisPepperoni, mushrooms and onions are fine, but hold the political commentary. Corporate social responsibility is a requirement for doing business in the 21st Century. Consumers make buying decisions based on company ethics and potential employees use it to decide where they want to work. When done right, it can be…Politics4 min readPolitics4 min read
Dec 8, 2020Member-onlySeven Tips for Handling a Reporter’s CallWhat is the first thing you do when the media calls? Most people don’t know how to answer that question. As a result, they may miss an opportunity for some earned media. …Public Relations4 min readPublic Relations4 min read
Dec 2, 2020Member-onlyMake sure your actions speak just as loud as your wordsAs a parent, you might be able to get away with a “do as I say, not as I do” approach. It will not work in other situations, especially if the public is trusting you to provide reliable information during the ongoing pandemic. Your actions must match your messaging and…Pandemic3 min readPandemic3 min read
Dec 19, 2019Member-onlyHallmark’s painful PR lessonDon’t make the same mistake — I’ve written before about the necessity of having your PR team at the table when big decisions are being made. I can’t help but believe the executives at The Hallmark Channel forgot this. If I am wrong and someone from PR was present, then they made a terrible error in…Public Relations3 min readPublic Relations3 min read
Published inMac O’Clock·Dec 12, 2019#ShotOnAniPhoneYou can do the same to create content when $s are tight — Selena Gomez’s new music video released in October was shot entirely on an iPhone. In 2018, Academy Award-winning director Steven Soderbergh shot his 2018 movie Unsane on an iPhone. …Photography4 min readPhotography4 min read
Dec 4, 2019Who Drives Your Message?Is there coordination between your digital team and the communications staff? Be it a corporation, nonprofit, political candidate or any other entity, the key to effective communication with your audience is uniformity of messaging. The digital team must be involved in the development of the strategy for disseminating content via…Marketing3 min readMarketing3 min read
Nov 20, 2019Something from NothingWhat to write about? Ugh! I can’t tell you how many times I have asked myself that question since starting this blog two and a half years ago. This was supposed to be the place I shared personal stories and professional tips on a consistent basis. There are 15 stories…Writing4 min readWriting4 min read
