How to Manage Social Media Comments

Janice Evans-Davis
4 min readJan 27, 2021

Social media is a fun way to keep up with friends and family. It can be a powerful tool for advancing your brand and image and engaging with customers. It can also be a source of some severe headaches.

The idea for this primer followed a recent discussion with a Facebook friend who was having some difficulties moderating the divisive comments showing up in her social media posts. She did not know that Facebook offers users the ability to hide or delete comments. That got me to thinking that there are probably a lot of people out there who do not know how to do this and even more who are likely at a loss as to best practices for moderating social media discussions.

The instructions for hiding and deleting comments on Facebook will be provided later but let us first explore the situations that might create the need for using those options.

Off-Topic Comments

There will be times when a negative or totally irrelevant comment winds up in your discussion thread. It could be from someone who has a legitimate bone to pick about something, or it could be a troll. How do you know which is which? Some sleuthing is necessary to answer that question. Check out the person’s profile. Do they have friends and followers? How many? Do they post regularly? What about? Is their account relatively new and with no photos or…

--

--

Janice Evans-Davis

Janice Evans-Davis is a public affairs/public relations strategist in Houston, TX.