How to take a stand without creating a PR crisis
4 min readJan 13, 2021
Pepperoni, mushrooms and onions are fine, but hold the political commentary.
Corporate social responsibility is a requirement for doing business in the 21st Century. Consumers make buying decisions based on company ethics and potential employees use it to decide where they want to work. When done right, it can be a powerful tool for advancing your brand. When done wrong, however…